Consumer Behavior: Buying, Having, and Being, 14th Edition by Michael R. Solomon
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Overview: Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we’re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.
Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.
https://vk.com/doc711807114_676070391
Archive Analysis: Consumer Behavior: Buying, Having, and Being, 14th Edition
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- Primary Focus: Politics & Current Affairs
- Digital Format: Optimized PDF for cross-device compatibility.
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