Better Homes & Gardens is a lifestyle magazine focused on home decor, gardening, cooking, crafts, and home improvement. First published in 1922, it is one of the oldest and most widely circulated magazines in the United States.
The core pillars of editorial content include a mix of DIY projects, home decorating ideas, recipes, gardening advice, and tips for home organization and maintenance. The magazine embraces a casual, family-friendly approach to topics related to the home, with a focus on achieving beautiful spaces on a moderate budget.
Better Homes & Gardens aims to provide inspiration and practical solutions to everyday home-related needs. It covers a wide range of style trends from modern and contemporary to traditional looks for every room. Photography showcases real-life homes rather than grand or lavish spaces.
While articles offer specific tips and how-to guidance, the overarching editorial mission is helping readers create a comfortable, functional home expressing their personal taste and values. There is an emphasis on creativity and effort over budget.
The magazine has expanded beyond print to digital offerings, books, and a television show. But the monthly publication remains the brand’s main touchpoint for an engaged audience of women interested in homemaking and decor.
With its accessible style and focus on attainable ideas, Better Homes & Gardens has become one of America’s most trusted sources for home advice and inspiration for over 90 years.